Technology that
Changes Behavior
That’s the h2 difference

Smart, Timely, and Personal Interventions at Scale


All health and wellness organizations share one challenge: the difficulty of changing human behavior. Despite advances in technology, most existing solutions are focused on tracking behavior, not changing behavior. The discord is that quantified-self creates awareness but doesn’t effectuate positive health outcomes.

At h2, understanding how to leverage technology to influence human behavior, at scale, is what drives us. Our platform is distinguished by our proven digital coaching system, Maestro; delivering, the right message, to the right person, at the right time — in support of the desired outcomes.


The heart and brains of our digital coaching system

Digital coaching is about getting the right message to the right person at the right time and place—in a way that supports the desired behavioral outcome. That’s not a new concept. But making it work is a lot easier said than done.

What’s our secret?

Maestro, the behavioral logic engine that’s taken us years to research and develop and today powers every connected health platform we build.


Maestro Coaching


Analytics Engine


Smart Interventions

What makes Maestro special is its ability to accommodate different (and multiple) behavioral science strategies—as well as hundreds of coaching rules, parameters, and data elements. Paired with our Analytics Engine, which analyzes user behavior, progress, and geolocation data—the result is an extremely flexible and intelligent digital coaching engine that delivers on the promise of Smart, Timely, and Personal Interventions.